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KQED Endowment
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Investing for the Future
 Annual support from loyal members keeps KQED on the air from day to day and year to year. A Legacy Gift through your will or living trust or other planned gift goes an important step further. All planned gifts (including bequests, life income gifts, and gifts of retirement plans) are added to the KQED Endowment, unless otherwise designated. They provide the foundation of KQED's long-term financial security, thus ensuring that public broadcasting will be enjoyed by generations to come.
The KQED Endowment is invested strategically to preserve forever its principal value. Earnings generated each year by the Endowment support KQED's programs and operations. As our Endowment grows, it provides an expanding source of stable funding to help us weather the ups and downs of the economy and keep KQED strong and creative.
To receive immediate tax benefits and enjoy the satisfaction of giving during your lifetime, you may wish to consider a Current Gift to the KQED Endowment, in addition to your regular annual support. With an outright gift of cash, you receive a charitable income tax deduction, which may help offset current income. By donating appreciated stock or other securities held longer than one year, you receive a double tax benefit: an income tax deduction for the fair market value of the securities and avoidance of capital gain tax on the appreciation.
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Endowment Types
The KQED Board-Designated Endowment
 Legacy Gifts made without restrictions are, by KQED Board policy, directed to the KQED Board-Designated Endowment. We prefer this kind of gift because it gives KQED flexibility in future years. Specifically, it allows the Board, in the remote case of a financial emergency, to access the principal for KQED's immediate needs.
Suggested bequest language for Board-Designated Endowment:
"I give [________% of my estate] [the residue of my estate] [___% of the residue of my estate] [$________] to KQED, Inc., a California nonprofit corporation, for its general uses and purposes. KQED is currently located at 2601 Mariposa Street, San Francisco, CA 94110."
(Your attorney may want to know that KQED's tax I.D. number is 94-1241309.)
The KQED Permanent Endowment
Gifts to the KQED Permanent Endowment are restricted so that only the earnings may ever be used. The original gift value cannot be spent. Please contact us for bequest language should you wish to make a gift to the KQED Permanent Endowment.
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Your Personal Interests
We understand that you may have special programming or other interests and may want your gift used in a specific way. KQED is pleased to honor your wishes.
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KQED Endowment Program Fund
We encourage those with strong program preferences to designate their gift to one of the program areas of the KQED Endowment Program Fund. If you choose one of the following program areas for your Endowment gift, KQED will direct your gift to the KQED Board-Designated Endowment to support that type of programming. These categories are broadly described to ensure that your gift can still be used in the way you intend far into the future.
•News and Public Affairs
•Arts, Performance, and Culture
•Science, Environment, and Nature
•Children and Lifelong Learning
Suggested bequest language for program funds:
I give [________% of my estate] [the residue of my estate] [___% of the residue of my estate] [$________] to KQED, Inc., a California nonprofit corporation, to be used to support [select one of the above program areas]. KQED is currently located at 2601 Mariposa Street, San Francisco, CA 94110.
(KQED's tax I.D. number is 94-1241309.)
Other Restricted Purpose Designations
If your interests are even more specific, our Gift Planning and Endowment staff would be pleased to work with you and your professional advisor to develop or review any special gift language you desire. Our mutual goal is to ensure that your gift is described in a flexible enough way that however far into the future the funds become available, they can be used in the manner you intend.
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Named and Memorial Endowment Funds
With your Endowment gift of $250,000 or more, KQED will establish, at your request, a named Endowment bearing the name(s) you designate. In this way, the remembrance of your generous gift and/or the memory of your loved one will live on in perpetuity. Individuals and families or other groups may combine gifts made over time to meet the minimum amount. While we prefer that named Endowment gifts be unrestricted, they may be restricted as to purpose and/or directed to the KQED Permanent Endowment. These gifts will be recognized on-air and in KQED publications, if you wish. Please contact us for details.
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Management of the KQED Endowment
The KQED Board of Directors has determined that our primary long-term KQED Endowment management objective is to preserve purchasing power, while providing an available, stable, and constant stream of earnings to help meet KQED's operational needs. The Board has established asset allocation guidelines and performance benchmarks, and the Endowment is regularly reviewed by the KQED Investment Review Committee, a sub-committee of the Board Finance Committee. The Board's current spending rule for the Endowment provides that withdrawals may not exceed 5% of the Endowment's market value averaged over the prior 12 quarters. Thanks to many generous donors and successful portfolio management, the KQED Endowment continues to grow.
Please let us know your plans
By informing KQED of your Legacy Gift, or by making a current Endowment gift, you help us prepare for our future. You also give us the opportunity to thank you for your generosity and invite you to join the Jonathan C. Rice Legacy Society, where your membership will encourage others to make similar gifts.
Your Endowment gift will ensure that future generations will continue to enjoy the same quality public broadcasting you and millions of others have enjoyed for more than fifty years.
For more information, contact us at:
415.553.2230
legacy@kqed.org
Or fill out this request for information form
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